KNOWLEDGE BASE Guide To Doing Business



Congratulations, you are on your way to international expansion! It looks like you may have decided on the US and are ready to proceed. Use this guide to help you think through the areas you need to consider. Then use our Globig Knowledge Base to get more in-depth information on any subject, and the Globig Marketplace to find the right vetted service providers who can assist you on the ground. 


Below is a list of the areas we suggest you consider. Each section will guide you in thinking through what you need to know and the steps you can take to make your global expansion a success. Do your due diligence to ensure that you have addressed the topics and feel that you understand what still needs to be done. 


We love helping companies with their global expansion. So, let's get started. 


Know the US demographics and culture

What more do you need to know about the people of the US before you land in the new market? Understanding US demographics and culture will inform your decisions around your interactions, your go-to-market strategy, and any product localization you should undertake.


Navigate The US business culture

The US business culture is influenced by the national culture. What do you still need to know about the business culture to ensure that your interactions go smoothly and your business relationships are strong? 


Analyze The US digital environment

Knowing how the US people and government are digitally connected will help you understand how they will find out and use your product or service. You will also know better how to reach your target customers. Do you need to learn more about the US digital enviroment? 


Know your options for setting up business in the US

You have several options for setting up business in the US. Decide which one is best for you as you start out.


Build your workforce in the US

Determine how you will grow your workforce as you expand into the US.


Find and apply for the correct visas and work permits for the US

Do you know your visa and work permit options? Do you know where to apply?


Join the US startup community

Would you like to get connected with the US startup community? Globig has compiled information to point you in the right direction.


Understand trademarking

Trademarking can be very important for your business in the US and around the world. Globig can show you the process.


Localize your product

Make sure you are familiar with product localization and what you can do to localize for the US.


Plan your go-to-market strategy

Are you ready to start your go-to-market plan. Do you have all of the how-to's for the US?


To further help you, each page also has the following:


Globig Knowledge Base The related Globig Knowledge Base content sections where you can obtain more in-depth information.


Globig Marketplace A link to the Globig Marketplace, containing hudreds of vetted service providers who can assist you on the ground in the US.


Globig The opportunity to request additional assistance from Globig. We are here to help you in your global expansion. 


Going global presents an exciting challenge and excellent opportunity. Think through and plan for the activities that will help you be successful. And when you need an extra hand, Globig is here to provide assistance and connect you with the experts on the ground who have the skills and experience to help you succeed. 


KNOWLEDGE BASE Guide To Doing Business