KNOWLEDGE BASE Localization For The US



While it would be so much easier if we could take our product or service as it is and set it into a new market, it rarely works quite that simply. Globig will help you think through the ways in which you can localize for the US. 


Use this information to help you understand what needs to be localized in your product or service and how you can get it done.

Understand the difference between internationalization, localization, and globalization in the Website Localization For The US section so you can apply what is needed for your product or service
Determine the things you need to change such as language, time zones, currency, and how date and time are presented using the Website Localization For The US section, then plan for making those changes in your development process
Understand why you should be deploying an international SEO plan and follow the steps in the International SEO For The US section
Understand language localization and the things you can do for the US in the Language Localization For The US section
Understand the functional and cultural localization changes to make for the UK in the Cultural Localization For The US section


Globig Knowledge Base

Learn more about localization in these related Globig Knowledge Base sections.

Product Localization For The US

Website Localization For The US

International SEO For The US

Language Localization For The US

Cultural Localization For The US

Customer Service In The US


Use these related resources if you would like to learn more about localization on your own. 

Internationalization and Localization

i18n and i10n

Google information on multi-regional and multilingual sites

Internationalization Working Group of W3C (World Wide Web Consortium)

Google Internationalization Developer Resources

International SEO for the US

How-To International SEO from

International SEO Slideshare

How-to “International SEO’ from SEO Watch

An International SEO Map 

Multilingual Sites- Google Resource 

Use hreflang for language and regional URLs - Google Resource

Using a sitemap to indicate alternative language - Google Resource

Hreflang Tag how-to by

National Culture

Hofstede Center

For an overview and more information on each of the Hofstede Six Dimensions of National Culture

Map the Dimensions on a World Map - In this video each dimension is explained and then mapped on the world, showing how different parts of the world compare.

If you’d like to hear Geert Hofstede himself describe these spectrums, the following short videos can be viewed:

10 Minutes on Power Distance

10 Minutes on Uncertainty Avoidance

10 Minutes on Masculinity vs. Femininity

10 Minutes on Individualism vs. Collectivism

10 Minutes on Long Term  vs. Short Term Orientation

10 Minutes on Indulgence vs. Restraint


Globig Marketplace

Are you ready to explore what service providers are available to help you on the ground in the US?

The Globig Marketplace contains quality, vetted service providers who can help you. Review your options, learn more about them, and even send them an RFI. 



Do you have additional questions or want some help?

Globig is here to help. Send us a message and we'll get back to you right away to assist you in your global expansion. 

KNOWLEDGE BASE Localization For The US