KNOWLEDGE BASE Localization For The US
EXPANSION GUIDE - LOCALIZATION FOR THE US
While it would be so much easier if we could take our product or service as it is and set it into a new market, it rarely works quite that simply. Globig will help you think through the ways in which you can localize for the US.
Use this information to help you understand what needs to be localized in your product or service and how you can get it done.
Learn more about localization in these related Globig Knowledge Base sections.
Product Localization For The US
Website Localization For The US
Language Localization For The US
Cultural Localization For The US
Use these related resources if you would like to learn more about localization on your own.
Internationalization and Localization
Google information on multi-regional and multilingual sites
Internationalization Working Group of W3C (World Wide Web Consortium)
Google Internationalization Developer Resources
How-To International SEO from Moz.com
How-to “International SEO’ from SEO Watch
Multilingual Sites- Google Resource
Use hreflang for language and regional URLs - Google Resource
Using a sitemap to indicate alternative language - Google Resource
Hreflang Tag how-to by Moz.com
National Culture
For an overview and more information on each of the Hofstede Six Dimensions of National Culture
Map the Dimensions on a World Map - In this video each dimension is explained and then mapped on the world, showing how different parts of the world compare.
If you’d like to hear Geert Hofstede himself describe these spectrums, the following short videos can be viewed:
10 Minutes on Uncertainty Avoidance
10 Minutes on Masculinity vs. Femininity
10 Minutes on Individualism vs. Collectivism
10 Minutes on Long Term vs. Short Term Orientation
10 Minutes on Indulgence vs. Restraint
Are you ready to explore what service providers are available to help you on the ground in the US?
The Globig Marketplace contains quality, vetted service providers who can help you. Review your options, learn more about them, and even send them an RFI.
Do you have additional questions or want some help?
Globig is here to help. Send us a message and we'll get back to you right away to assist you in your global expansion.
KNOWLEDGE BASE Localization For The US