KNOWLEDGE BASE US Demographics and Culture



Even for countries that feel very similar to your own, there are also subtle differences that you may not have considered. By first understanding the people and the culture, you can get a better sense for how your product or service will resonate with them and what adjustments you will need to make to lead to your expansion success. What more do you need to know about the people before you land in the new market? This understanding will inform your decisions around how you interact, your go-to-market strategy, and any product localization that may be required. 


Use this information to better understand the US demographics and culture.

Get the basic facts about the USsuch as population, language, currency, time zone, formatting for time, dates, phone numbers, and more.
Understand the population, ethnicity, and language of the US as part of your market validation. 
If your product or service is tied to holidays or religion, review the holiday calendar for the US and the religious makeup of Americans. 


Globig Knowledge Base

Learn more about US demographics in these related Globig Knowledge Base sections.

Facts About The Us

Population - Ethnicity - Language In The US

Holidays In The US - Festivals

Education In The US


Globig Resources

Use these related resources if you'd like to do some additional research on your own.

The World Factbook: A U.S. government site with facts and figure about any country. Select the country you would like to see using the dropdown.

United Nations World Population Prospects: Key findings and advance tables.

The World Bank: Search by country and a number of topics and indicators.

ORGANISATION FOR ECONOMIC CO-OPERATION AND DEVELOPMENT (OECD): Browse for information by country and topics such as economy, information and technology, education, environment, and energy.

World Values Survey: View survey responses on a number of subjects, across time, and for a number of countries.

Pew Research Center: Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research.


Globig Marketplace

Are you ready to explore what service providers are available to help you on the ground in the US?

The Globig Marketplace contains quality, vetted service providers who can help you. Review your options, learn more about them, and even send them an RFI. 



Do you have additional questions or want some help?

Globig is here for you. Send us a message and we'll get back to you right away to assist you in your global expansion. 

KNOWLEDGE BASE US Demographics and Culture