KNOWLEDGE BASE US Business Culture



Influenced by national culture, business culture varies from country to country. And you will increase your chances for success by paying attention to the subtle and not-so-subtle differences between the business culture of your own country and that of the country in which you would like to do business. Don’t rely on your US business contacts simply accepting that the people in your country “just do it that way”. You may inadvertently offend them and hurt your business prospects from the start. Instead, understand and embrace the business culture you are entering. 


Use the Business Culture In the United States section for information on the following:

Familiarize yourself with the factors that shape the national culture of the US, which also affect the business culture
Learn the rules for business and social etiquette
Understand how hierarchy and seniority are generally viewed in the US and compare it to your own country's approach
Know how negotiations are typically handled by Americans and determine where there are differences with your country's approach, and decide how your negitiating style will need to be modified to be effective
Understand what binds a contract in the US and have the contract reviewed under US law
English is the language of business in the US. If you are not proficient in English, determine how you will overcome this gap
Be aware of normal business hours, which can be somewhat flexible in the US, and the number of hours in a work week for hourly and salaried employees


Use the Customer Service In The US section to:

Develop your customer success plan for the US market


Globig Knowledge Base

Learn more about US business culture in these related Globig Knowledge Base sections.

Business Culture In The US

Customer Service In The US


Globig Resources

Use these related resources if you'd like to do some additional research on your own.

National Culture books by  Geert Hofstede, Gert Jan Hofstede, and Michael Minkov 

Overview and more information on each of the dimensions described in the national culture work by Geert Hofstede and his team

Global Gender Gap Report 2021

Global Gender Gap 2021 rankings


Globig Marketplace

Are you ready to explore what service providers are available to help you on the ground in the US?

The Globig Marketplace contains quality, vetted service providers who can help you. Review your options, learn more about them, and even send them an RFI. 



Do you have additional questions or want some help?

Globig is here for you. Send us a message and we'll get back to you right away to assist you in your global expansion. 

KNOWLEDGE BASE US Business Culture