YOUR GUIDE TO DOING BUSINESS IN GERMANY

Congratulations, you are well on your way to international expansion! It looks like you may have decided on Germany and are ready to proceed. Use this guide to help you think through the areas you need to consider. Then use our Globig Knowledge Base to get more in-depth information on any subject, and the Globig Marketplace to find the right vetted consultants who can assist you on the ground. 

Below is a list of the areas we suggest you consider. Each section will guide you in thinking through what you need to know and the steps you can take to make your global expansion a success. Do your due diligence to ensure that you have addressed the topics and feel that you understand what still needs to be done. 

We love helping companies with their global expansion. So, let's get started. 

Know the German demographics and culture

What more do you need to know about the German people before you land in the new market? Understanding German demographics and culture will inform your decisions around your interactions, your go-to-market strategy, and any product localization you should undertake.

Navigate the German business culture

The German business culture is influenced by the national culture. What do you still need to know about the business culture to ensure that your interactions go smoothly and your business relationships are strong? 

Analyze the German digital environment

Knowing how the German people and government are digitally connected will help you understand how they will find out and use your product or service. You will also know better how to reach your target customers. Do you need to learn more about the German digital enviroment? 

Know your options for setting up business in Germany

You have options for setting up business in Germany. Decide which one is best for you as you start out.

Build your workforce in Germany

Determine how you will grow your workforce as you expand into Germany.

Find the right visas and work permits

Do you know your visa and work permit options? Do you know where to apply?

Join the German startup community

Would you like to get connected with the German startup community? Globig has compiled information to point you in the right direction.

Understand trademarking

Trademarking can be very important for your business in Germany and around the world. Globig can show you the process.

Obtain CE marking for your physical product

If you have a physical product, it will likely require CE marking before you can bring it into Germany. Are you all set?

Localize your product

Make sure you are familiar with product localization and what you can do to localize for Germany.

Plan your go-to-market strategy

Are you ready to start your go-to-market plan. Do you have all of the how-to's for Germany?

To further help you, each page also has the following:

 The related Globig Knowledge Base content sections where you can obtain more in-depth information.

 A link to the Globig Marketplace, containing hundreds of vetted service providers who can assist you on the ground in the UK.

Going global presents an exciting challenge and excellent opportunity. Think through and plan for the activities that will help you be successful.