KNOWLEDGE BASE German Digital Environment



Many products and services rely on a digitally connected and savvy populace. Knowing the mobile, internet, digital, and online purchase behavior statistics will lead you toward better approaches on how to reach your target customers.


Use the Mobile - Internet Usage In Germany section for information and resources to guide you on the following steps:

Determine the internet penetration rate and its trajectory over time
Review how your product or service and your sales & marketing strategy are based on your current current market
Research how people access the internet in Germany to determine how you will change your product or service and your sales & marketing strategy for the new market
If you use ecommerce to sell your product, find out what people buy online in Germany and who is buying it
Determine where you need to adjust your product or service for localization, supported device type, and go-to-market strategy.


Understand Data Protection Regulations In Germany:

Review how you collect, store, and transfer private data today
Review the Data Protection Regulations In Germany: where they apply, how to comply, and the risks of non-compliance
Obtain the proper legal assistance, as needed, from the recommended legal resources provided by Globig if you have any questions or concerns around compliance


Globig Knowledge Base

Learn more about the German digital environment in these related Globig Knowledge Base sections.

Mobile - Internet Usage In Germany

Data Protection Regulations In Germany


Globig Resources

Use these resources to help you understand the mobile, internet, and digital behavior of the German people and government.

Global Information Technology Report 2016

Google Consumer Barometer

Statista: Statistics and studies from more than 18,000 sources

Pew Research Center: Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions.

KNOWLEDGE BASE German Digital Environment