KNOWLEDGE BASE German Demographics And Culture



You may have selected Germany for your global expansion because it's such an important market in the European Union and the rest of the world. And while Germany does present a significant opportunity to many countries, there are cultural differences that you may not have considered. By first understanding the German people and the culture, you will get a better sense for how your product or service will resonate with them and what adjustments you might need to make to lead to your expansion success. What more do you need to know about the people before you land in the German market? This understanding will inform your decisions around how you interact, your go-to-market strategy, and any product localization that may be required. 


Use this information to help you think about the German people and culture.

Get the basic Facts About Germany, such as population, language, currency, time zone, formatting for time, dates, phone numbers, and more.
Understand the population, ethnicity, and language of Germany as part of your market validation. 
If your product or service is tied to holidays or religion, review the holiday calendar for Germany and the religious makeup of its people. 
Learn about the educational makeup of Germany and dig into government resources if your product or service is dependent on that knowledge. 
If you need to understand the status of women in Germany, use this resource that evaluates women around the world. 
Germany provides a great deal of information on the age profile of its citizens, if your product or service is age-dependent.


Globig Knowledge Base

Learn more about German demographics and culture in these related Globig Knowledge Base sections.

Facts About Germany

Population - Ethnicity - Language In Germany

Holidays In Germany - Festivals

Education In Germany

Demographics For Women In Germany

Demographics On Aging In Germany


Globig Resources

Use these related resources if you'd like to do some additional research on your own.

The World Factbook: A US government site with facts and figure about any country. Select the country you would like to see using the dropdown.

United Nations World Population Prospects: Key findings and advance tables.

The World Bank: Search by country and a number of topics and indicators

ORGANISATION FOR ECONOMIC CO-OPERATION AND DEVELOPMENT (OECD): Browse for information by country and topics such as economy, information and technology, education, environment, and energy.

World Values Survey: View survey responses on a number of subjects, across time, and for a number of countries

Pew Research Center: Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research 

Statistisches Bundesamt - German Government statistics site


Eurostat European Population and population change statistics

Eurostat overview of foreign language learning statistics

Eurostat statistics on foreign language study rates for European upper secondary students

Eurostat statistics on foreign language study rates for European primary students

Statistiches Bundesamt - government statistics on population

Statistisches Bundesamt - German Population By Area


KNOWLEDGE BASE German Demographics And Culture