KNOWLEDGE BASE UK Go-To-Market Strategy


October 30th, 2019 Update: On March 29, 2017, UK Prime Minister Theresa May triggered Article 50, which formally started the process whereby the UK will leave the European Union. The original plan was for the UK to leave the EU on March 29th, 2019 but the process has proven to be very complicated and dates and outcomes have continued to shift. On October 28th, 2019, the EU agreed to push the extension deadline to January 31, 2020. 

We will continue to update this bulletin as information is provided.


Expansion Guide - Plan your UK go-to-market strategy


Are you ready to start your go-to-market plan? Do you have all of the marketing how-to's for the UK? Globig provides all of the information, resources, and contacts you need to plan and execute your go-to-market strategy for the UK.


Develop your UK go-to-market plan with the information in the How-To Marketing For The UK sections.

Conduct market research in the UK to help you validate product-market fit
Understand influencer marketing and develop your own strategy for working with influencers who can help you promote your product
If you plan to use email marketing in the UK, understand the  Privacy and Electronic Communications (EC Directive) Regulations (PECR) that apply, including when and to whom they apply, how to collect and use lists, objections and opt-outs, and risks of noncompliance. 
If you plan to use direct mail marketing, understand the regulations that apply, including the  Data Protection Act (DPA) and the Privacy and Electronic Communications (EC Directive) Regulations (PECR), including how to comply and risks of noncompliance. 
Plan your social media marketing strategy. Understand the social media culture, what platforms are most popular, and how they are used. 
Understand cultural differences and media consumption patterns as you plan your advertising campaigns. 
Follow the step by step plan for developing an international PR campaign. 
If you plan to use contests or sweepstakes, be aware of the laws and regulations that apply and the risks of noncompliance. 
Understand the phone and fax marketing regulations if you plan to use those strategies. Know the regulations that apply, how to comply, and the risks of noncompliance.
If you will be selling your products online, know the applicable UK ecommerce laws and regulations
Data privacy and protection is extremely important in the UK. Know the data protection regulations that apply to collecting, using, and sharing personal data. 



Globig Knowledge Base

Learn more about go-to-market strategies for the UK in these related Globig Knowledge Base sections.

How-To Marketing For The UK

Market Research In The UK

Influencer Marketing In The UK

Email Marketing In The UK

Direct Mail Marketing Regulations

Social Media Marketing In The UK

Ecommerce - Online Shopping In The UK

Advertising In The UK

International PR For The UK

Contests -Sweepstakes Law In The US

Mobile Marketing In The UK

Data Protection Regulations In The UK


Globig Marketplace

Are you ready to explore what service providers are available to help you on the ground in the UK?

The Globig Marketplace contains vetted, quality service providers who can help you. Review your options, learn more about them, and even send them an RFI. 


Are you looking for the UK influencers who can help your business? 

Globig Connect presents a number of UK marketing influencers, as well as those in many other categories. 



Do you have additional questions or want some help?

Globig is here to help.  Send us a message and we'll get back to you right away to assist you in your global expansion. 

KNOWLEDGE BASE UK Go-To-Market Strategy